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Optimized Content Marketing
To gain visibility online, the content your business produces is crucial. The saying “content is king” remains as relevant today as it was twenty years ago.
There are numerous methods to communicate your message through content marketing. This can range from compelling descriptions of your services to leading industry blog posts and eye-catching promotional graphics designed to engage your audience.
Copy + Graphics + Videos = Content
In digital marketing, the term “content” is very broad. Today’s content includes everything from written pages and brief snippets (such as Twitter posts) to infographics, call-to-action buttons, videos, and animated gifs.
This broad scope of content can be challenging for business owners. While the numerous ways to reach customers are advantageous, developing a comprehensive plan to cover all these diverse areas requires significant effort.
Content Marketing Services
Page Content
On-site copy and graphics should be timeless, much like the canned goods of digital marketing—they need to remain effective and relevant long after they are created. These elements serve as a lasting foundation for your online presence. Moreover, well-crafted on-page written content plays a crucial role in reinforcing SEO. By emphasizing search optimization, your content can help ensure that your site remains discoverable and attractive to search engines over time
Product Copywriting
Share the story of your product through compelling copywriting. By crafting persuasive content, you can effectively advertise your unique product or service, highlighting the genuine value it offers to your customers. This approach not only showcases the benefits and features of what you provide but also connects with your audience on a deeper level, making your product stand out in a crowded marketplace.
Blogs
Blogging enables you to create a reliable resource of information for your customers, positioning yourself as an industry leader. By providing valuable details, you can transform potential customers into loyal ones. As you consistently add posts that drive traffic to your site, you enhance your authority and give customers the information they need to make informed buying decisions. This strategy not only builds trust but also fosters long-term customer relationships and increases your influence in your field.
Press Releases
If you have significant news to share both online and offline, a press release is a tried-and-true method that remains effective even in today’s digital age. For maximum impact, distribute your press release to traditional media outlets within your target area or industry. This approach ensures that your news reaches a broad audience, combining the strengths of both old-school and contemporary channels to amplify your message and enhance visibility.
Email Marketing Services
Emails blend graphics and writing into a convenient, easily digestible format. Our email marketing services create personalized emails designed to encourage your customers to take action. Both the content and formatting of these emails are crucial. Given that customers will read your emails on various devices, from desktops to mobile phones, it is essential to optimize them for all platforms. This ensures that your message is effectively communicated and visually appealing, regardless of how it is accessed.
Did You Know?
It’s estimated that spending on content marketing will increase by 38% over the next 12 months.
Quality content doesn’t create itself.
Whether you need short snippets of copy for emails and social media posts, enduring content for your service or product pages, or continually updated copy for your blog, the Mainstreethost Content Team is here to help you tell your story in the best way possible.
Be Satisfied with Our Content.
At Mainstreethost, our content marketing specialists and graphic designers are here to ease your stress with our comprehensive content marketing services. We provide graphic design, email marketing, copywriting, and a full suite of both standard and customizable content solutions to meet your needs or complement your team’s efforts.
Experience the impact of high-quality copy and graphics with our services, and discover why content continues to reign as king in today’s digital landscape.