Social Media Marketing
Grow Brand Awareness, Engagement & Traffic.
Social media marketing strategies designed to scale
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Results Driven Social Media Marketing
Drive customers, grow your audience and expand your reach
Social media channels like Facebook, X (formerly Twitter), and Instagram are integral parts of daily life for billions of people worldwide. With Facebook alone boasting more than 2 billion active users, its reach extends to over a quarter of the global population.
Given this vast audience, it’s clear why these networks have become invaluable tools for businesses. Not posting on Facebook, trending on X (Twitter), or sharing pictures on Instagram means missing out on crucial visibility for your brand.
However, effective social media marketing involves more than just posting. Understanding and optimizing content for each platform is a complex and nuanced process. What works for one brand may not be ideal for another—but that’s where we come in to help.
What is Social Media Marketing?
Social media marketing is a digital strategy businesses use to connect with customers, boost brand awareness, and promote products and services where users spend most of their time—scrolling through their feeds. By being active on platforms like Facebook, Instagram, and Pinterest, you make your business more approachable and accessible to a broader audience while maintaining a strong social presence—an essential element of digital success.
Contrary to popular belief, social media marketing doesn’t require you to be on every platform. It’s about finding what works best for your brand. Consider the story you want to tell, your brand image, and where you can best connect with your target audience to determine the right social media platforms for your business—it could be just one, or it could be three! Whether you use it as a direct line to your support team, a lead generation tool, or anything in between, our social media marketing services can help you achieve your business goals.
Maximizing Your Social Presence
Social media is a crucial component of your digital marketing strategy, offering access to an immense, untapped audience of billions. For businesses aiming to connect with their fans and expand their brand, social media marketing is a powerful tool. A robust social presence on major platforms allows your brand to cultivate an online community, initiate genuine conversations, and build enduring relationships with customers, followers, and prospects. Achieve success and boost engagement with a social media strategy designed to deliver results.
Attract Your Audience
What makes your customers tick? Targeting the right audience is a critical, but often overlooked phase of effective social media marketing. If you don’t know who your potential customers are, how can you reach them? Mainstreethost social media campaigns start by identifying and targeting the best audience for your brand.
Engage Your Audience
Social media users want to be engaged, which means they want to see intriguing and relevant posts that appeal to their interests. Our social media marketing team understands this need and works with you to make your brand effective at connecting with your audience through content creation and active engagement.
Grow Your Audience
Cultivating an audience online is more challenging than ever. With so many social media platforms, complicated algorithms and restricted exposure, it’s difficult for business owners to find time to even be on social. Our social media management services will help you maintain your presence and grow your community.
Major Social Media Networks
Each social media network is unique, offering distinct features and benefits for businesses online. However, keeping track of these nuances can be challenging. Our social media marketing team has years of experience helping clients navigate each platform’s intricacies and uncover the best opportunities for their business. Partner with a social media marketing agency that knows every network inside and out, and you’ll see a significant improvement in your online presence. (Hint: It’s pretty awesome!)
With 2.8 billion monthly users, Facebook maintains its position as the leading social media platform. Easily connect with your audience and promote your business with engaging content, boosted posts, and intelligent Facebook ads.
Create a community of loyal followers and brand enthusiasts with engaging photos, videos, and Reels. As a business on Instagram, the platform will be working for you as it helps 83% of its users make the decision to buy a product or service.
X (Twitter)
X’s fast-paced environment makes it easy to get your message delivered quickly to a wide audience. This platform is perfect for followers to access customer support, connect with your business and see your brand personality.
YouTube
As the second largest search engine in the world (behind Google), YouTube is a powerful tool for businesses, offering a vast platform to share content, boost your online presence and gain exposure for you products and services.
GBP (GMB)
Every business knows how important Google Business Profile (formerly Google My Business) is to the visibility and reputation of a brand, providing key info to users right in the SERPs. Elevate your listing with posts optimized for success.
Start building valuable relationships with business owners and top decision-makers on the most popular B2B network: LinkedIn. Through intelligent content and targeted ads, you can increase brand visibility in your target market.
Are you ready to get more from social media?
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Social Media Growth Strategies
Campaigns built to achieve your goals.
Over the years, we’ve witnessed the expansion and evolution of social media, driven by user demand and technological advancements. Designed to foster growth and connection, social media offers brands a vast platform to enhance their online presence and build a community.
At Mainstreethost, our social media marketing campaigns begin with a clear purpose: to attract customers, engage with your audience, and extend your reach. Our comprehensive social media management covers every aspect of developing your social presence while helping your business grow online.
Given the fast-paced nature of social media, we remain agile in our approach, adapting our tactics and strategies to align with emerging trends, fleeting fads, and algorithm updates.
Advertise to Your Exact Audience
Target the person, not the keyword
Paid advertising campaigns on social networks offer distinct advantages compared to traditional pay-per-click (PPC) on traditional search engines.
Social media advertising allows you to isolate people with specific jobs, skills, associations, age, gender, interests, hobbies, locations and much more.
With social media advertising campaigns, you target the searcher, not the search term, allowing you to better target the specific audience that you want to reach.
Being Social is a Full Time Job
Social media posting
Social media posts are—by their nature—temporary. That means you need to post regularly to stay relevant and in your followers’ minds. However, social media posting is only part of the equation.
Stay Active to Be Effective
Managing your social media strategy
Your business may be present on social media, but do you actually have a social media presence? With the help of our social media management experts, we can locate opportunities for growth, stay active on your accounts, and keep your brand engaged with your online community.
Common Social Media Marketing Questions
What social media platform should my business be on?
When trying to figure out the most beneficial social media platforms for your business to be on, you have to first think about your target audience—where are they spending their time? On what platforms are they interacting the most with brands? Second, you have to think about your brand—does this platform fit my business’ image and voice? If you’re not entirely sure, our team of social media marketing experts will work with you to determine what platforms make sense for your business.
What does the content creation process look like?
Our social media team creates unique content that is exclusive to your business, highlighting products and services, while also encouraging engagement within your online community. You can be as hands-on or hands-off as you want, but communication will be key as we work together to ensure important details, events and promotions are shared at the appropriate times. We also try to incorporate any photos you take on the job and behind the scenes if it makes sense for your brand.
What’s the difference between a boosted post and an ad?
Boosting a post on Facebook means applying money to a post that’s already on your Page’s timeline to better reach a chosen target audience. Once boosted, your post will show up as an ad in the audience’s News Feed. Now, a Facebook ad created through Ads Manager offers more advanced customization with a variety of campaign objectives, ad placements, and targeting solutions to help you achieve your specific business goals.
Why should I work with a social media marketing agency?
Working with a social media marketing agency offers years of experience and a team of dedicated social media professionals that you won’t find anywhere else. While you focus on running your business, our focus will solely be on strategy and helping you grow your social presence. We have the specific skills, tools and expertise to help you navigate these platforms, connect with your audience and make a real impact on your overall digital success.
How much do social media marketing services cost?
Creating a business page or profile on any of the top social networks is completely free, but management, monitoring, social media content planning and design take a lot of time and energy. We have affordable marketing plans for every network that offer flexibility for you and your budget. If those don’t fit quite right, our team of social media professionals can also build custom strategies tailored to your exact business needs.
Do Facebook ads still work?
Yes! Facebook Ads are a powerful tool for businesses and yes—they still work. Unfortunately, a lot of businesses tend to struggle with Facebook advertising and its intricate processes. But that’s where we can help. Using our strategic approach to Facebook Ads, our social media team will work with you to define your core objectives and ideal audience, and build an effective ad campaign that delivers results for your business.